Privacy policy

1. Who we are

Smash Your AI is an AI training and consulting service operated by James and Paul, based in Northumberland, United Kingdom. When we refer to "we", "us", or "our" in this policy, we mean Smash Your AI.

If you have any questions about this policy or how we handle your data, please contact us at hello@smashyourai.com.

2. What data we collect

We collect the following personal data when you interact with our website and services:

• Contact form submissions: your name, email address, job title or description of your needs, and your message.
• Email newsletter sign-ups: your email address.
• Lead magnet downloads: your email address.
• Website analytics: anonymised usage data such as pages visited, time on site, and referring pages. We do not use this to identify you personally.

3. How we use your data

We use your personal data for the following purposes:

• To respond to your enquiry when you submit a contact form.
• To send you the free resources you have requested, such as our AI prompt guide.
• To send you our email newsletter, if you have signed up for it. You can unsubscribe at any time.
• To improve our website and services based on anonymised analytics data.

We will never sell your data to third parties. We will never send you unsolicited marketing without your consent.

4. Legal basis for processing

Under the UK General Data Protection Regulation (UK GDPR), we process your data on the following legal bases:

• Consent: when you submit a contact form, sign up for our newsletter, or download a free resource.
• Legitimate interest: to improve our website and services using anonymised analytics.

5. How we store your data

Your data is stored securely using industry-standard practices. Contact form submissions are delivered to us via email. Newsletter sign-ups are managed through our email service provider. We retain your data only for as long as necessary to fulfil the purposes described above, or as required by law.

6. Third-party services

We use the following third-party services which may process your data:

• Formspree (or similar) for contact form processing.
• Email newsletter provider for sending newsletters and free resources.
• Website hosting provider for serving our website.

Each of these providers has their own privacy policy and processes data in accordance with applicable data protection law.

7. Your rights

Under UK GDPR, you have the following rights:

• The right to access the personal data we hold about you.
• The right to request correction of inaccurate data.
• The right to request deletion of your data.
• The right to withdraw consent at any time.
• The right to lodge a complaint with the Information Commissioner's Office (ICO).

To exercise any of these rights, please contact us at hello@smashyourai.com.

8. Cookies

Our website may use essential cookies to ensure it functions correctly. We do not use tracking cookies or advertising cookies. If we introduce analytics in the future, we will update this policy and request your consent where required.

9. Changes to this policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this page periodically.